• THE FOUNDATION

    We build strong marketing foundations that take builder and community brands to the next level.

    • LET’S TELL YOUR STORY

    We create custom solutions focused on telling your unique story and moving your company forward.

    • BUILDING IT TOGETHER

    We are uniquely structured to work hand in hand with a small group of clients who share our enthusiasm and integrity.

    Learn more

What We Do

 

We are a full-service real estate marketing and advertising agency located in the Denver Colorado area. We are uniquely structured to manage home builder and master planned community marketing programs through a “virtual team” environment. For each project, we assemble and manage a team of highly qualified and experienced professionals in the disciplines required for that project. Using a “virtual team” marketing delivery strategy ensures that our clients never have junior people working on any aspect of their accounts and that goals will be achieved in a timely and cost-effective manner. For many clients, this allows us to fill the role of both marketing director and advertising agency.

Strategy

Strategy

  • Marketing strategy consulting, development and oversight
  • Media strategy, negotiation, placement and management
  • Annual plan budget creation
Positioning

Positioning

  • Brand and product positioning
  • Target-market identification
  • Competitive analysis
Creative

Creative

  • Advertising campaign visioning and design
  • Collateral & direct mail design and production
  • Sales center & signage creation and implementation
Online

Online

  • Website design, creation and management
  • Online & social strategy, consultation and implementation
  • E-marketing campaign services and tracking
Analytics

Analytics

  • Online analytics insight
  • Onsite traffic & sales measurement
  • Conversion tracking

Our Work

 

We are honored to have assisted these outstanding home builders and master planned communities in their marketing and advertising efforts. Click the thumbnails below to deploy our client portfolios.

SMALL COMPANY. BIG RESULTS

First Story was created in 2005 to fulfill a need for high-quality marketing and advertising services for new home builders and master planned communities in Denver, Colorado, through a hands-on and user-friendly environment.

As small-business owners ourselves, we understand many of the challenges that our clients are up against. And we believe that the success of our company can only be measured by the success we achieve for our clients. That’s why we have eliminated traditional agency commissions and markups. Instead, our billing is based solely on the time we spend on our client’s behalf and the value we deliver through our comprehensive marketing services. Additionally, the services provided by the partners and providers we engage are billed to and paid directly by our clients, eliminating our role as a middleman and eliminating any additional commissions or markups. All of this adds up to our ability to deliver a superior level of marketing, advertising and design services more efficiently than traditional agencies.

Because of the way we approach our business, we don’t place a lot of emphasis on industry awards (we prefer to measure our success by results achieved). However, we are honored to have received the following National Sales and Marketing Awards:

  • 2012 Silver Award Winner – Best Special Promotion
  • 2011 Gold Award Winner – Best Website for a Suburban Community
  • 2011 Silver Award Winner – Best Direct Mail Multiple Piece
  • 2011 Silver Award Winner – Best Website for an Associate and Supplier

GET TO KNOW US

 

First Story is a small, family business run by Mark and Betsy Feldmann in Centennial, Colorado.

Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before
starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the
country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event
marketing. Mark applies his six-plus years of project management experience with one of the largest home builders in Colorado to
client project management and day-to-day business operations.