We build strong marketing foundations that take builder and community brands to the next level.


    We create custom solutions focused on telling your unique story and moving your company forward.


    We are uniquely structured to work hand in hand with a small group of clients who share our enthusiasm and integrity.

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What We Do


We are a full-service real estate marketing and advertising agency located in the Denver Colorado area. Using a “virtual team” environment, we are uniquely structured to manage home builder and master planned community marketing programs. For each project, we assemble and manage a team of highly-qualified and experienced professionals in the disciplines required for that project. Using a “virtual team” marketing delivery strategy ensures that our clients never have junior people working on any aspect of their accounts and that goals will be achieved in a timely and cost-effective manner. For many clients, this allows us to fill the role of both marketing director and advertising agency.



  • Marketing strategy consulting, development and oversight
  • Media strategy, negotiation, placement and management
  • Annual plan budget creation


  • Brand and product positioning
  • Target-market identification
  • Competitive analysis


  • Advertising campaign visioning and design
  • Collateral & direct mail design and production
  • Sales center & signage creation and implementation


  • Website design, creation and management
  • Online & social strategy, consultation and implementation
  • E-marketing campaign services and tracking


  • Online analytics insight
  • Onsite traffic & sales measurement
  • Conversion tracking

Our Work



We are honored to have assisted these outstanding home builders and master planned communities in their marketing and advertising efforts. Click the thumbnails below to deploy our client portfolios.


First Story was created in 2005 to fulfill a need for high-quality marketing and advertising services for new home builders and master planned communities in Denver, Colorado, through a hands-on and user-friendly environment.

As small-business owners ourselves, we understand many of the challenges that our clients are up against. And we believe that the success of our company can only be measured by the success we achieve for our clients. That’s why we have eliminated traditional agency commissions and markups. Instead, our billing is based solely on the time we spend on our client’s behalf and the value we deliver through our comprehensive marketing services. Additionally, the services provided by the partners and providers we engage are billed to and paid directly by our clients, eliminating our role as a middleman and also eliminating any additional commissions or markups. All of this adds up to our ability to deliver a superior level of advertising, marketing and design services more efficiently than traditional agencies.

Because of the way we approach our business, we don’t place a lot of emphasis on industry awards (we prefer to measure our success by results achieved). However, we are honored to have received the following National Sales and Marketing Awards:

  • Gold Award – Best Virtual Sales Experience
  • Gold Award – Best Website for a Suburban Community
  • Silver Award – Best Special Promotion
  • Silver Award – Best Direct Mail
  • Silver Award – Best Website for an Associate/Supplier



First Story is a small, family business run by Mark and Betsy Feldmann in Centennial, Colorado.

Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before
starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the
country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event
marketing. Mark applies his six-plus years of project management experience with one of the nations largest home builders to
day-to-day business operations and client project management.